Since 1996, our focus has not changed. We are an analytics firm specializing in the statistical analysis of consumer demand data. The results of our proprietary modeling process provide complete decomposition of historical data along with a complete set of coefficients which are used for predictive modeling.
Various software applications were designed in concert with our customers to analyze the historical information. These include but are not limited to: price action impact reports, baseline drivers, incremental drivers, waterfall reporting, post promotion and category analytics.
The predictive applications were designed in the same manner and are architected to drive fast and sustainable adoption.
We will continue our focus in order to Generate Insight & Deliver ROI.